The Process

Astrid’s commitment to her clients’ happiness means she communicates with them every step of the way!

The first is also the most important step – Astrid gets to know the couple and learns about their story and wedding vision over the phone. After gathering information, obtaining reference photos and receiving a deposit, she begins the design process.

To visualize ideas for the couple’s illustration and how it could be implemented into the celebration, Astrid usually starts with design concepts. After the customers choose their favorite direction, she begins by creating the illustration(s) for the couple, starting with sketches, then fine-tuning all details. Next, she designs the stationery items, design elements, and keepsakes the couple commissioned Astrid for. If the bride and groom work with a wedding designer, Astrid loves to support the design team, developing further stunning ideas of how to incorporate the couple’s design into their celebration.

For each item, she involves her customers in every step of the way, making sure that they are in love with all details. Finally, Astrid creates production-ready previews, and if possible actual samples, so that the couple may review the artwork before anything is produced.